LinkedIn Marketing

LinkedIn is where a lot of B2B buyers start to make business decisions. We help you build a strong company presence, share content that demonstrates your expertise and run targeted LinkedIn ad campaigns to the right job titles, industries and companies.

  • Company page optimisation and management
  • Thought leadership content for brands and leaders
  • LinkedIn ads targeted by role, industry and company
  • Lead gen forms connected to your CRM
  • Account-based marketing campaigns
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LinkedIn Company Page & Content Marketing

Your prospects, partners and potential employees often check out your LinkedIn company page before engaging with you. We optimize your page with a clear description, branded visuals and relevant showcase pages, then create a content plan around your expertise. Posts could be industry insights, project stories, product highlights, company milestones and employee culture. We also help leaders build their personal presence on LinkedIn, because people tend to connect with people more than with company pages.

LinkedIn Ads for B2B Lead Generation

LinkedIn advertising allows you to reach your audience by job title, seniority, function, industry,
company size, and even specific company names. It is therefore useful for B2B companies with defined buyer personas. We run Sponsored Content, Document Ads, Message Ads and Lead Gen Form campaigns with leads syncing directly to your CRM. We design account-based campaigns for high value accounts to keep your brand top of mind for decision makers throughout a longer sales cycle.

chakra poultry equipment
pioneer-refrigerator
Smaart tech services
Club ethecs
Signboard logo
Creative dental
Ekaant
kkg
Reliable logo
sanghvi
flash
PIONEER TAPS
esol
rapidchem logo

LinkedIn Marketing Process

01

Profile & Audience Review

We understand your buyers and current LinkedIn presence.

  • Audit company page and leadership profiles
  • Define target roles and industries
  • Review competitor activity
02

Content Strategy

We plan content that positions your brand as an expert.

  • Define content themes and formats
  • Create a monthly content calendar
  • Plan leadership content where relevant
03

Content Creation

We create posts that are worth reading and sharing.

  • Write posts and articles
  • Design creatives, carousels and documents
  • Publish and manage engagement
04

Ad Campaign Setup

We build targeted LinkedIn ad campaigns.

  • Set up audiences by role and company
  • Create ad creatives and lead forms
  • Install Insight Tag for tracking
05

Optimisation

We improve performance based on campaign data.

  • Refine targeting and bids
  • Test ad formats and messaging
  • Review lead quality with your team
06

Reporting

We report on growth, engagement and leads.

  • Monthly content and ad reports
  • Follower and engagement growth
  • Lead and pipeline contribution

Why LinkedIn Works for B2B

LinkedIn offers something few other platforms can: direct access to professionals based on their role and company. For B2B businesses, that means less wasted reach and more relevant conversations.

Precise targeting by job title and industry Precise targeting by job title and industry
Stronger brand credibility with buyers Stronger brand credibility with buyers
Lead forms pre-filled with profile data Lead forms pre-filled with profile data
Account-based marketing capability Account-based marketing capability
Leadership visibility and trust Leadership visibility and trust
Leads synced directly to your CRM Leads synced directly to your CRM

Frequently Asked Questions

No. Small and mid-sized B2B businesses can benefit greatly from LinkedIn, especially when targeting specific industries or roles.
LinkedIn ads often cost more per click than other platforms, but the audience quality is usually higher for B2B. We focus on cost per qualified lead rather than cost per click.
Yes. We help leaders optimise their profiles and create content that builds their personal and company brand.
We run sponsored content, carousel ads, video ads, document ads, message ads and lead gen form campaigns.
Yes. We connect LinkedIn lead gen forms with CRMs like Zoho, HubSpot and Salesforce.
Consistency matters more than volume. For most businesses, three to four quality posts per week works well.

Build Relationships With Decision-Makers

LinkedIn Marketing That Opens B2B Conversations.

If your buyers are professionals, LinkedIn should be a part of your growth plan. Graphinet helps you establish credibility and generate qualified B2B leads on the platform. Let’s talk about your target audience.